Video Styles

 
 

BRAND VIDEOS

 

Perhaps you’re opening a new practice and want to show people what you do and how you do it? Or maybe you’ve had a website for a while but it’s time for a refresh?

Brand Videos are a powerful tool for reaching and connecting with potential clients. Educate your potential clients about who you are and what services you provide.

Where to screen:

  • Website

  • Social media

  • Email list

  • Paid advertising

PROMOTIONAL VIDEOS

Promote offers to potential and existing clients. A great way to find new clients or reinforce relationships with existing ones.

Promotional Videos can be used to offer discounted services to new clients, reward existing clients with a special offer, or promote an upcoming event or workshop.

Where to screen:

  • Website

  • Social media

  • Email list

  • Paid advertising

 

EDUCATIONAL VIDEOS

 

Educational Videos can serve many people and purposes.

Use educational videos to demonstrate your skill, manner, and expertise. For example, how to perform an exercise to rehabilitate a common injury. This can also be provided to clients as a resource between sessions.

Educational videos also play an important role in health promotion, educating the public in how to improve their health and wellbeing. For example, how to practice sun safety or physical distancing.

For staff, educational videos can assist with training and upskilling your workforce, as well as providing a resource that can be referred to when needed.

Where to screen:

  • Website

  • Social media

  • Email list

  • Screen as part of a live presentation

  • Send to staff as an internal resource

  • Paid advertising

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